The Center for Marketing and Supply Chain Management of Nyenrode is through its educational, research, and outreach programs, committed to providing the professional business community state-of-the-art marketing and supply chain management education that not only is of a high standard but also is integrative, entrepreneurial and relevant in its practical impact.
Our vision
The cluster’s goal is to enhance significantly the ability of students, executives, and the larger business community to market products and services innovatively, especially in contexts that are distinguished by their entrepreneurial, global, technological, and/or retailing settings.
The cluster’s goal is to enhance significantly the ability of students, executives, and the larger business community to market products and services innovatively, especially in contexts that are distinguished by their entrepreneurial, global, technological, and/or retailing settings.
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